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Dead puppies and kittens in crates reveal the dark side of China's mystery box craze

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Dead puppies and kittens in crates reveal the dark side of China's mystery box craze
In the video, the sound of scared animals is deafening.

As a flashlight rolls over towers of boxes in the back of a delivery truck, tufts of fur can be glimpsed through tiny air holes. Those are the luckier animals — other boxes appear completely taped up.
Animal rights group Love Home filmed this raid on May 3 in the central Chinese city of Chengdu, during which it uncovered 156 boxes of months' old puppies and kittens, some of whom were dead. The images scandalized Chinese social media users, who were horrified the animals had become victims of a shopping craze sweeping China called "mystery boxes."
It works something like this: Consumers buy a small box with an unknown present inside — normally, a collectible figurine. Ding Ying, an associate professor of marketing at Beijing's Renmin University of China, told state-run newspaper People's Daily the boxes were "addictive," especially when the prizes were part of a collectible series. "Consumers have an inherent need for closure, thus they tend to [want to] own the whole series once they get one," she said.
That has turned the boxes into big business. In December, mystery box maker Pop Mart, whose boxes contain cute, plastic figurines, raised $676 million in its initial public offering. That month, the state-run China Daily newspaper said the mystery box industry could be worth 30 billion yuan ($4.7 billion) by 2024, citing an industry report.

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But there's a darker side of the trend.
While delivery of live animals by mail is illegal in China, it is poorly policed, according to state-run media. Some mystery box operators are exploiting that blind spot to offer surprise pets delivered to consumers' doors for as little as 32 yuan ($5).
Animal rights groups say it is cruel to the animals, not all of whom survive the trip to their new owners.
"I told the young man selling the animal blind boxes that he was making money at the cost of the lives of these animals," Love Home founder Chen Yunlian told state broadcaster CCTV.
CNN Business reached out to Love Home for this article, but Chen declined to be interviewed.

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